Overview

The Master of Business Administration (MBA) is a post graduation course in Management. The MBA is a Professional degree. The extent of MBA in Marketing is great in the present market slant. MBA in Marketing is one of the most seasoned orders considering the administration spectrum.

The MBA in Marketing is associated with the deals and administrations of the items, rivalries and market patterns of the business. MBA programs in marketing includes advanced topics in advertising and consumer behavior. Some programs may be open to both:

  • Full-time students
  • Part-time students

With courses offered which can be:

  • Offline
  • Online

Marketing specialization courses may include the following:

  • Consumer behavior
  • Marketing research
  • Marketing strategies
  • International marketing
  • Marketing management

Courses & Eligibility

For those students who are interested for the course of MBA. They must possess the following eligibility:

  • Minimum 50% marks at 10th & 12th
  • Bachelor Degree with minimum 50% from a Recognized University
  • Final year students can also apply
  • Eligible scores in preferred entrance exams: CAT, XAT, GMAT, MAT & NMAT
  • Work experience is preferable but  it is not mandatory

Course Curriculum

A regular MBA program is of two years with two semesters in each year. The course of MBA is divided into four semesters. Different university has different course curriculum. Topics covered under each semester are as follows: 


Semester I

Management Concepts & Organizational Behaviour
Managerial Economics
Accounting for Managers
Business Environment & Law
Research Methodology

Semester II

Financial Management
Marketing Management
Human Resources Management
Operations Research and Management
Strategic Management


Semester III

Consumer Behaviour
Marketing Research
Industrial Marketing
Logistics And Supply Chain Management
Retail Marketing

Semester IV

Rural Marketing
Services Marketing
Advertising & Sales Promotion
Customer Relationship Management
Global Marketing
Project


Career Prospect

For the students who have done MBA in Marketing, there are a lot of job opportunities available in government and the private sector. 

The job positions one can get are as follows:-

  • Marketing Manager
  • Business Development Manager
  • Area Sales Manager
  • Business Development Executive
  • Regional Sales Manager
  • Brand Manager
  • Market Research Analyst
  • Product Manager
  • Head of Digital Marketing

Pay & Remuneration

Any fresher having the MBA in marketing degree can expect Rs. 25,000 or above per month in India. The salary structure depends on the position and reputation of the employer firm. The salary for experienced candidate will be different, depending upon the experience duration they have.

Famous Personalities

Some of the known personalities in the field of MBA in Marketing are as follows:

  • Mitt Romney (12 March 1947)
  • Meg Whitman (4 August 1956)
  • Tony Fernandes (30 April 1964)
  • Tim Cook (1 November 1960)
  • Mary T. Barra (24 December 1961)
  • Indra Nooyi (28 October 1955)
  • K.M. Birla (14 June 1967)
  • Ratan Tata (28 December 1937)
  • Anand Mahindra (1st may 1955)
  • T. Venu srinivasan (11 December 1952)

More Information

Books reference for the MBA in Marketing course are as follows:

  • Marketing Management by Rajan Saxena
  • Marketing Concepts and Strategies by O.C. Ferell
  • Strategic Marketing Management by Mark E. Parry
  • Marketing Management by Dr. Girish C. Tejas B Vyas
  • Marketing Ethics by George G. Brenkert
  • Advertising Management by Rajeev Batra, John G. Myers, David A. Aaker
  • S.L Gupta’s Marketing Of Services
  • The Portable MBA in Marketing by Charles D. Schewe, Alexander Hiam