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YouTube – sounds familiar, right? It is one of the leading social media platform and has taken the world of Internet by a storm. The first thing any aspiring You-Tuber should know is that good content is useless if nobody is watching it. As we’ve already alluded to, there is a LOT of material being uploaded to the site – and all of it is competing for views. Therefore, to be seen, you need to understand how keywords work.After you have established your channel and have a decent amount of subscribers, you’ll get an option to become a partner with YouTube.  When you have a good fan base and a net market value, brands will offer you to collaborate with them to feature their products in your videos.

Watching what your competitors are doing is important – not just to get an understanding of what you’re up against, but because it can be a positive learning process. Ask yourself what you like about what they do, and what you don’t like. What could you do better? How can you differentiate yourself, and put your own angle on something?

Which brings us to the bread and butter of your YouTube venture. While the marketing and the technical side of things is vital to building viewers and subsequently your success, the content of your videos is what will always be there, and what people will always judge you on.By ensuring that your content is fresh, unique and regular, you’re already taking care of some of the Search Engine Optimization work.

Your focus might be on building your YouTube following, but this doesn’t mean you should ignore other social media platforms – or the potential viewers they could send to your channel. Twitter particularly is a highly effective platform on which to spread the word about your blog, with the added bonus that you can embed and share your videos too.Sometimes it can be a good idea to submit your video to YouTube’s “Featured Videos” section. It costs money, but it’ll be seen by a lot of people in a short space of time, and once the video takes off, the organic traffic will follow. Therefore, you should only submit videos that you are very confident people will like.

Once you’ve created a few videos, group them together into playlists on your channel.

Even if you only have a few videos, it’s a good idea to put them together on a playlist. I like to do this because the title you choose for your playlist can help you get ranked higher in Google search results.Playlists will also encourage people to watch more of your videos because they’ll see a list of the rest of your videos in the series, which makes your content more episodic. Auto-plays do a good job of engaging viewers to watch multiple videos, with no effort on their part.

YouTubing is a field where you need to keep expanding yourself constantly and not be afraid to try new things. If being creative and thinking outside of the box is what gets your heart pumping, then this may be your go-to profession!

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