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Marketing Management promotes the activities and functions, involves in the distribution of goods and services. Marketing Manager plays a vital role in the success of the company. Marketing Manager is responsible for developing the customer base of a company. When a person is serving as a marketing manager for any organization, then the person will receive an excellent salary and perks.

According to Philip Kotler, "Marketing Management is the analysis, planning, implementation and control of programs designed to bring about the desired exchanges with the target market to achieve the organizational objectives.

It depends heavily on designing the organizations contribution in terms of the target markets needs and wants and using effective pricing communication and distribution services to inform, motivate and serve to the market.

Marketing Management Salary

Marketing managers receive a significant amount of salary due to the high demand placed upon them. Well, the order of the marketer is expected to increase in the next ten years by at least 20 per cent. The companies will need to hire individuals who can adapt the updated social media marketing methods. Companies will find the marketing managers who can make their products or services reach to the international level.

Education required 

There is no formal education necessary for becoming a marketing manager. All the marketers should have typical qualities is the experience that indicates their progress in the position. They should have served as a marketing agent in any organization. The company will always see that the person will have a three-five year of experience in the marketing field. If you had already decided that you want to become a marketing manager, then you should go for a bachelor's degree in marketing or business administration. A degree in public relations can also be helpful for this position of a marketing manager.

Skills required

If you want to be a marketing manager, then you should have excellent communication skills. You should have the ability to communicate the customers about the product and the services that are offered by your company. Sometimes you may have to give presentations to the individuals who are interested in the company's product or the services.


The most important responsibility of the marketing manager is to develop the programs which will raise the interest of the customers for the product. You are responsible for creating the demand for the product in the market. You may need to form a marketing group to meet the companies' objectives and goals. You should observe the time of completing the tasks given to them; it should not be more than four-five months.


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